Long Term Forecasting – Sustainability Outlook

Sustainability Outlook provided participating companies a window into the future of sustainability. The various materials were designed to be a “wind tunnel” through which participating companies could test their own sustainability strategies, as well as learn from each other and the BSR/IFTF team. BSR and the companies involved with this group—Campbell Soup Company, Deloitte, General Motors, Ikea, Kraft Foods, Nike, Procter & Gamble, Rio Tinto, Starbucks Coffee Company, and Sun Microsystems—have been able to take a long-term, big-picture view of the future business environment. This focus on identifying new opportunities in addressing critical horizon challenges has helped companies switch from a risk-management to a forward-looking approach.

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